about us
Our Story
Jewellery that’s sophisticated, long-lasting, has value for money and is a product of a process that is absolutely transparent. The very essence of our brand is hard work – How Manohar Lal Sarraf and his grandsons built a thriving empire.
Established in 1930 in Meerut, Manohar Lal Sarraf and Sons Jewellers Private Limited is India’s most trusted fine jewellery store in Delhi. To match the pace with the fast-moving trends, the 4th young generation of Manohar Lal Sarraf’s family introduces new technologies and innovations in the business. With craftsmen that have vast experience, every piece of gold and diamond jewellery designs that we offer is unique and original. Crafted to provide you with a personalised experience, our splendid repository comprises traditional jewellery collections for all occasions. We can assure you that every occasion shall become memorable through our jewellery, which is timeless and satisfies customers across generations.
Today we operate through our seven outlets across Delhi – Preet Vihar, Defence Colony, South Extension, Indirapuram, and Noida.
Our Founder
Our founder, Mr. Manohar Lal Sarraf, was a first-generation entrepreneur. He entered the jewelry industry 90 years ago when he was 20 years old. With his pure determination and hard work, he was able to set high standards of product quality and transparency in the industry. His son, Mr. Prakash Chand, is a silent part of the legacy. Currently, his Grandsons Vivek Shekhar, Sudhir Singhal, Himanshu Shekhar, Prabhat Shekhar, are at the helm of the affairs who are constantly putting efforts to make beautiful jewellery accessible, affordable and wearable for all occasions.
To offer beauty, purity and security by practicing integrity and ethics according to the tastes and preferences of our customers.
our vision
To create elevating experiences by ensuring the highest global standards.
Good things take time.
Get an inside look at how your jewelry is made and the folks who make it.
Late Shri Manohar Lal Sarraf has joined his uncle's jewellery store as an employee in 1922. With his dedication and hard work, he became a partner of the company within a short span of 8 years. He has been rewarded for his dedication, impeccable work ethic and trustworthy character.
Late Shri Manohar Lal Sarraf has joined his uncle's jewellery store as an employee in 1922. With his dedication and hard work, he became a partner of the company within a short span of 8 years. He has been rewarded for his dedication, impeccable work ethic and trustworthy character.
Another exciting chapter began in his life! With his two grandsons, late Shri Manohar Lal Sarraf founded 'Manohar Lal Sarraf and Sons Private Limited' at the age of 70.
Another exciting chapter began in his life! With his two grandsons, late Shri Manohar Lal Sarraf founded 'Manohar Lal Sarraf and Sons Private Limited' at the age of 70.
Moving ahead, the first jewellery store had been established in Delhi at Green Park. They hold the unique position of being one of the best jewellers who deal in VVS diamond jewellery in Northern India.
Moving ahead, the first jewellery store had been established in Delhi at Green Park. They hold the unique position of being one of the best jewellers who deal in VVS diamond jewellery in Northern India.
We set a new milestone in our journey when we shifted our Green Park Store to the Defence Colony. This helped us strengthen our bonds while creating new ones.
We set a new milestone in our journey when we shifted our Green Park Store to the Defence Colony. This helped us strengthen our bonds while creating new ones.
Following the practices of beauty, purity and security and adhering to the company standards set by Late Shri Manohar Lal, Manohar Lal Sarraf and Sons Jewellers Private Limited has been proudly expanded to 6 stores across Delhi NCR.
Following the practices of beauty, purity and security and adhering to the company standards set by Late Shri Manohar Lal, Manohar Lal Sarraf and Sons Jewellers Private Limited has been proudly expanded to 6 stores across Delhi NCR.
As a family brand, we believe in sticking to traditional roots and growing with time and trends. In 2021, our biggest flagship store was re-opened in Defence colony. This is a modern yet classic store where our clients can relish luxury, beauty, purity, and security. You can enjoy a wide range of traditional, modern, classic, and trendy designs here at defence colony.
As a family brand, we believe in sticking to traditional roots and growing with time and trends. In 2021, our biggest flagship store was re-opened in Defence colony. This is a modern yet classic store where our clients can relish luxury, beauty, purity, and security. You can enjoy a wide range of traditional, modern, classic, and trendy designs here at defence colony.
Good things take time.
our team
Mr. Prabhat Shekhar
Director
Mr. Sachin Kumar
Branch Manager
Preet Vihar
Mr. Rajender Makhija
Branch Manager
Defence Colony
Mr. Mahendar Kumar
Accounts Head
Defence colony
